Digital marketing is becoming more and more important as our world is becoming more and more digital. Therefore, it is essential for Michigan businesses to understand what it is and why it is important. So, in today’s article I will break down the top digital marketing disciplines for Michigan businesses in 2021.

1. Social Media Marketing

Social media, whether you love it or hate it, is here to stay. So, as a business owner it is important to learn how to use it, because most likely, your customers are using it too. According to Lyfe marketing, “71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family.” This statistic shows just how important this digital marketing discipline can be, but only if done correctly. Posting engaging content, interacting with your audience, and answering questions are all effective methods. 

2. Email/Text Marketing

Email and text marketing are a great discipline for Michigan businesses to master because this form of traffic is traffic you own. Once you obtain an email or phone number from a potential customer you can reach out to them whenever you want, unlike other digital marketing disciplines like social media marketing or online advertising. Email and text marketing may be similar in the way that you are reaching out to someone through a personal contact, but they can have very different use cases. 

3. Online Advertising

Out of all digital marketing disciples, online advertising can cost the most. However, it can oftentimes deliver the highest return on investment. Unlike billboards or TV ads, online advertisements can be laser targeted to show your ad to only those who would be your ideal client. This means you can spend less money on advertising but get a higher return because the people see your ad are more qualified. 

4. Content Marketing

Content marketing can come in many different forms. It can include website content, blogging, podcasting, making YouTube videos, and more. Content marketing is such an effective digital marketing discipline because it is not overtly salesy. Your business is building trust with your audience through valuable content and this is what will make them want to buy/work with you. According to Visme, 96% of the most successful content marketers say that content marketing has helped them build credibility and trust with their audience.

5. Search Engine Optimization

Search engine optimization, or SEO, is the digital marketing discipline that revolves around taking actions to help your business’s website rank higher in the Google search results. These digital activities are split into two categories: onsite and offsite search engine optimization. Onsite search engine optimization is based on changing things within your website such as alt text, title tags, and meta descriptions. Offsite SEO are activities that can boost your rankings outside of your website. These can include creating a Google My Business profile, listing yourself in Michigan and national directories, and guest posting. 

Want To Learn More?

If your small business wants to learn more about these digital marketing disciplines and how to leverage them to grow your business all without a lot of money, time, or experience, The Small Business Digital Road Map is for you. Learn more about the program here and book a call with Luke today!