I’m sure all of you have been searching for something on Google and the 1st couple results look something like the results I pictured above. What are these? Well, these are Google Search Ads. Google Search ads are a great form of digital marketing, but like everything have there own pros and cons. Before we dive into the good and bad, I will explain alittle bit more about what Google Search Ads actually are.
What Are Google Search Ads?
Google Search Ads are just one of many types of ads you can create within the Google Network. Specifically, Google Search Ads are text only ads that show up when someone is searching for a keyword that you predetermine. These ads have a headline, description, and can include links to your website, phone number, forms, and more. So now that you know a little bit more about what Google Search ads are, let’s cover the pros and cons.
Pros For Google Search Ads
There are a lot of pros for Google Search ads. I would say the most appealing feature is that you are only paying per click. So, if someone sees your ad, but they don’t click on it. This means you are paying for people who are actually interested in what you have to offer. Because of this, Google Ads can have a higher conversion rate than something like Facebook ads. Another pro is that you have full control of your budget. You can start and stop campaigns at any time and can start Google Ads with any budget as well.
Cons For Google Ads
All of those pros I listed above might make Google Search Ads sound like the perfect advertising platform. While it is very strong in many aspects, there are some negatives as well. For example, due to this being a cost per click basis, the cost can be higher. Especially in high competition niches like the legal space, the cost for just one click can be $200+. In addition, people have to be searching to see your ads. So, if you have a new product or are advertising soemthing that people might not be searching for, there’s no way people would actually see your Google Search Ads. Finally, Google Search Ads do take some technical expertise. While you can watch a video or two to get the gist, there is definitely a learning curve if you really want to have optimized campaigns.
Think About Your Business Before Getting Started
In conclusion, if you want to get started with Google Search ads, you should really think of your business first. Think about the type of products/services you would be advertising and the goals you want to achieve with your advertisements. If those align with Google Search Ads, then by all means, get started. But if not, you could definitely try one of the many other digital marketing disciplines out there.
Want To Learn More?
If your small business wants to learn more about Google Seach ads and how to leverage them to grow your business all without a lot of money, time, or experience, The Small Business Digital Road Map is for you. Learn more about the program here and book a call with Luke today!